Which Departments involved ?
Do I know which departments of my company
should be involved, and will they work with an insider?
Digital Marketing, by necessity, involves marketing, sales, and IT.
The Director of Digital Marketing consultant must work with marketing to find out what
types of offers and initiatives are working offline to help translate them
He or she must work with sales to identify the types of
leads that are most valuable so that you can target the right people in the
keyphrase selection process. And, finally, your Director of Digital Marketing expert will
need to work with IT to determine any technical limitations, learn of any past initiatives based on a technical
approach, and get the final optimization schemes implemented with a good on-line
Sadly, in many businesses, these departments have a somewhat adversarial
relationship. However, it is the duty of the Director of Digital Marketing consultant to
act as a project manager and coordinate the efforts of all three departments if
you are going to get the most out of your on line marketing.
Digital Marketing effort can be completed in a vacuum. For whatever reason, it is often
easier for an outsider to get adversarial departments on the same page, in the
same way that a marriage counselor might convince a woman of her undying love
for her husband while the husband is still grimacing from a well-placed knee in
the parking lot.
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